1 March 2012
I came up with the concept for this video for my friend Ben Murray, who was struggling to think of an idea for a video he wanted to do for JME. I helped him develop a treatment and JME liked it. Then we realised that the song was shit and they had no budget so we made it with our mates Craze and Hoax instead. This was my first attempt at a music video, co-directing it with Mr Murray, and it went on to get nominated for Best Budget Dance Video at the UK Video Music Awards!